Test how changes to any touchpoint affects the LTV. Because attribution isn’t only for ad clicks.
Discover the revenue associated with any marketing activity - online or off.
Compare how different cohorts are behaving at each funnel stage.
Test how changes affect sales lower down the funnel, not just open & click rates.
Analyze touchpoints in WebinarJam, Click Funnels, Lead Pages and more
Ad clicks aren’t all that matters. With SegMetrics see how every funnel step affects your revenue, even over email sequences, webinars or sales calls.
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
For any funnel step, instantly break down your KPIs based on any criteria to find your outliers. Compare how people from different channels, traffic sources or even with different tags behave.
SegMetrics retains all the source information about someone after they have entered your funnel.
This is then joined with the tags, custom fields and customer data you add to them within your email platform or CRM.
When combined, you can see the spending of people from each source, and even find sub-groups of people who perform certain actions within your funnel.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
Have you wondered if a new email sequence would improve your sales? With SegMetrics you can measure how any step affects LTV, so you can optimize for more than just click rates.
Data shouldn’t be trapped in silos. SegMetrics integrates with marketing tools such as webinar systems to capture every step of your customers’ journey.
Want to see the delay between ad click and ROI? The sales velocity report will show you how the customer spending of different groups grows over time.
There’s no black box numbers in SegMetrics. For any metric you can click into the relevant customer data to see who they are and their full customer history.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
I was using Google Analytics for years and just found the reporting to be subpar. Just because something is free doesn’t make it worth the while. SegMetrics helped to associate visitors with customers, and the insights gathered made knowing where and who to target with advertising that much easier.
Director of Marketing, Noot Inc.
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.