Test how changes to any touchpoint affects the LTV. Because attribution isn’t only for ad clicks.
Discover the revenue associated with any marketing activity - online or off.
Compare how different cohorts are behaving at each funnel stage.
Test how changes affect sales lower down the funnel, not just open & click rates.
Analyze touchpoints in WebinarJam, Click Funnels, Lead Pages and more
Ad clicks aren’t all that matters. With SegMetrics see how every funnel step affects your revenue, even over email sequences, webinars or sales calls.
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
For any funnel step, instantly break down your KPIs based on any criteria to find your outliers. Compare how people from different channels, traffic sources or even with different tags behave.
SegMetrics retains all the source information about someone after they have entered your funnel.
This is then joined with the tags, custom fields and customer data you add to them within your email platform or CRM.
When combined, you can see the spending of people from each source, and even find sub-groups of people who perform certain actions within your funnel.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
Have you wondered if a new email sequence would improve your sales? With SegMetrics you can measure how any step affects LTV, so you can optimize for more than just click rates.
Data shouldn’t be trapped in silos. SegMetrics integrates with marketing tools such as webinar systems to capture every step of your customers’ journey.
Want to see the delay between ad click and ROI? The sales velocity report will show you how the customer spending of different groups grows over time.
There’s no black box numbers in SegMetrics. For any metric you can click into the relevant customer data to see who they are and their full customer history.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
At Ontraport, we don’t usually promote many other systems … however, Keith’s system has really made a huge difference in our business. We’re starting a verticalization strategy, so we’re getting really specific with the people that we’re marketing to. We have a ton of different funnels. Our customer journey can be pretty long. So it’s not enough for us to just track our ads right after the first click because someone may convert 6 months later… and that first click matters, but also that journey along the way is important. Using SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads and even the impact individual salespeople are having during the process. We believe in SegMetrics and are very grateful to Keith and his team for making such a great platform for us to use.
Senior Partner Manager, Ontraport
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.