Customer Success Stories

I was struggling to track the journey from lead to customer for my website. I realized Google Analytics was not going to provide what I needed, so I began to look for other options and found SegMetrics. As it turns out, SegMetrics was exactly what I (didn’t know) I needed. It solved all of my analytics troubles and then some.

The setup was easy, pricing was affordable, and any questions I had were answered quickly by Keith, the founder, which is not too common in today’s markets.

I can now accurately track the ROI of my paid lead generation. SegMetrics provides an easy way to understand your customer journey and portray it to your bosses/clients. No coding is needed. I also like the fact that you can connect your email/CRM platform so your data is automatically merged every day.

I definitely recommend Segmetrics to others. It is the simplest and most effective way I know to track the ROI of your marketing funnels.

I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.

When my marketing director showed our syndication team a contact report for contacts with the tag “Investor – Equinox on Prince” and then drilled down into a specific contact’s Contact Activity view showing chronological actions from Active Campaign, the team was blown away.

We have an initiative called “Know Your Customer,” and SegMetrics’ Contact Activity view is going to save that team a ton of manual work in Active Campaign to get the data they want.

SegMetrics will allow us to focus our marketing efforts on the activities that bring us the most bang for the buck. Love your product!

Before I found SegMetrics, I couldn’t track which ads were responsible for sales and the data from the FB ads manager was completely unreliable. This made it very difficult to scale with certainty. I wasn’t sure if SegMetrics would be able to solve my problem with tracking the attribution correctly, but after hearing a role model talk about how he loves SegMetrics, I decided to give it a try.

Segmetrics can track the customer journey and create clarity around which marketing efforts lead to revenue.

I love the customer service and desire to help as problems arise – and when I had an issue come up, the team has always been more than willing to jump in and help.

I really like how SegMetrics pulls in the data from your other marketing tools so you can see how things are connected.

I would recommend SegMetrics to others because they have good customer service and because the software allows you to see a more customized breakdown of how your leads are moving through your offers.

We needed a way to track which leads were producing income. We were concerned that we might not get the tracking set up right and actually see what’s happening without it being completely overly complicated.

I like being able to see what tags/leads are resulting in income, and the lifetime value of clients who enter through different funnels and it’s great to see all of our revenue and leads in one place.

Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.

Giving Segmetrics a try was better than doing nothing!

I started to use SegMetrics because I didn’t know where my leads and sales were coming from, so I couldn’t increase ad spend in the right places.

While I found that SegMetrics doesn’t meet all of my needs, I did discover that Facebook is underreporting my sales.

I’ve enjoyed not having to depend on Facebook’s faulty attribution reports. I’ve also enjoyed the ability to bring all of my digital advertising platforms together into one reporting platform.

I would recommend SegMetrics to other marketers, depending on their goals and which ad platforms they were advertising on.

SegMetrics is perfect for digital training businesses like ours. What we love most is the variety of native integrations — SegMetrics is the only reporting dashboard that features connections to SamCart, Facebook, MemberPress and ActiveCampaign (among others!). Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’. As an added bonus: their webinars are better than most paid training.”

“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”

“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”

“Start measuring your performance in a third-party tool (not the ad platform, like Google)… SegMetrics has a solid reputation.”

Ian is amazing! After one 1hr call with Ian, he showed me some awesome tricks to use the system and is helping us fix everything! Ian is an absolute pleasure to work with, and definitely a gem of a human pro to have on your team! Thank you again for being awesome, all the stellar support, and I’m stoked to get SegMetrics firing on all cylinders to help optimize and scale up!

“This was great information and a phenomenal experience”

SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.

Understanding your customer journey is hard to see. SegMetrics is like putting on night vision goggles for your marketing data. All of a sudden you can see the full picture of a customer journey. We use it to understand where people start in their journey with us and what content they consume before becoming a customer. It’s powerful!

Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often are Hyros, WickedReports, and SegMetrics.